Valentines Day

An Expression Of LoveThe 14th of February may be called special as this one day of the year allows for unrestrained sentimentality, albeit sometimes rather corny and unabashedly romantic.


If one is extremely practical, believe not in soul mates and fairy tales and have a notion that love will take care of itself,  then Valentines day will be viewed as a silly holiday that enhances the cash flow for florists, restaurants, card and confectionary makers, not to mention “cutie-pie” stuffed toys with red bows around their necks!


In the opinion of some, the hype around Valentines day is pretty warped and can be cringe-inducing and conjure up baffling expectations that centre on inappropriate, overpriced lingerie and armloads of roses.

Whilst on the subject of roses, 12 red roses have become the definitive symbol of love. The number 12 is symbolic of a cycle, as in the 12 months in a year, our 12 hour clock and the 12 signs of the zodiac. The number 12 across the natural and spiritual world has given it a sacred and mystical quality.


For those who have other preferences, hoards of cards are available; some sweet, others musical, some sexy and others having a caustic flavour. Take for example the card with an illustration of unlocked handcuffs with a caption “unshackled at last“

No doubt a very strong message for those well out of a thorny relationship!


However, despite some rather negative viewpoints of Valentine celebrations,  from archaic pagan ritual to genuine love being expressed,  thousands will honour the day in ways that they feel appropriate.  Adult people may feel that “the boy/girl thing“ is too “syrupy“  and other creative ideas come to mind.

Truly romantic is a celebration on a beach near to sunset. A rug on the sands, a bottle of champagne and love reinforced by the ambience of this romantic setting, nought but the sounds of the crashing waves, the sky streaked with the colours of the setting sun.


Alternatively, inviting a number of couples to a dinner party makes for an intimate celebration. A choice of red items on the dinner table will enhance the theme and a sprinkling of red petals completes the visual appeal. And as a gesture of goodwill,  a small gift alongside each wine glass will enthral the guests!


Matsimela offers a range of classical Valentine gifts this year.  Rich body butters, luxury soy based massage candles, fizz balls and massage oils.

Pop into one of the stores, spend over R300.00 and take advantage of free product to the value of R50.00!