Like death and paying taxes, there is no escaping colour. In fact colour plays such a role in our lives that it can sway thinking, change actions and cause reactions.
It is a powerful and important communicating tool and is tied to religious, cultural, political and social influences.
We learn to communicate through colour, even before our language skills are developed, as the brain sees and remembers colour first.
Blue, and its various intensities, happens to be the colour favoured by most people. Blue represents stability, calm, trust and a sense of loyalty. A large percentage of the worlds flags contain the colour blue, and it is the most commonly used colour in corporate logos; and yet blue is not largely significant in nature.
Almost in contradiction to its qualities, weight lifters perform best in gyms painted blue.
Green also represents calm and reassurance, is restful for the eyes, causes less eye strain, and is a good choice for computer desk tops.
Yellow is the colour of the mind and the intellect. It inspires original thoughts and curiosity and results in people being more perceptive.
Black is strong, dark and timeless. At times it creates a perception of sophistication, seriousness and authority. In some cultures it represents submission. Christian priests wear black to signify submission to God, as do mourners of this same faith. Black also represents uncompromising excellence in tasks and commitments.
Red is basic and strong. Its qualities are warmth, stimulation and excitement. Red raises the pulse rate, and at times can be perceived as aggressive. This colour stimulates the appetite and is a décor colour of choice in many eating establishments.
Valentines Day is celebrated with the colour red, presumably with the hope of increasing the heart rate of lovers to be. On the political front, it was probably no coincidence that, in a final run for the Presidency, Hillary Clinton wore a vibrant red outfit to convey to the electorate that she represents power and is the one for the White house, despite lagging behind her competitor.
White, often termed a non-colour, is hugely significant as it represents innocence, purity, cleanliness and peace. Although not stimulating to the senses, it can open the mind to creative thoughts. In Hinduism, white is a funeral colour, representing wholeness, perhaps of a life now complete, and of future beginnings. From a negative perspective, an excess of white can be cold and pristine and lead to a sensation of isolation.
Matsimela Home Spa products incorporate many colours that are both sensual and restful, while being relevant to their particular range. The masculine browns, invigorating oranges, refreshing greens, and sensual pinks are just a few that come to mind.