Fragrance and Mood

Perfume was designed to impart a pleasant fragrance to the body and as smell is such a powerful sense, it can alter one's mind from one state to another and impart great pleasures to the user or alternately a repulsive reaction!

The sense of fragrance and emotion is not the invention of poets or perfume manufacturers. In fact as far as mood is concerned, many of our olfactory likes and dislikes are based on our emotional associations and experiences. 

Although the human sense of smell is feeble compared with that of animals, it is still very acute and its effects can alter mood.

A fascinating aspect of fragrance is that it can bring back memories, long lost in time, or so we think, and transport one to a faraway place; a previous experience or a person who might or might not have been significant at the time.

The experience of smell is also a cultural and social phenomenon and plays a significant role regarding choice and use of certain fragrances.

People of Asian descent seem to favour heavier and sweeter perfumes and in the Middle East, good use is made of pungent exotic oils, like patchouli, nutmeg and clove.

Africans also show a tendency towards sweeter fragrances and chocolate-like notes has led to the promotion of popular products like" cocoa butter".

Victorian Ladies were considered extremely vulgar, should they leave a heady trail of perfume behind them, this being an indication of decadent taste almost classified as immoral and associated with the lower, working classes. A mere dab of Eau De Cologne or lavender water was acceptable for demure ladies!

European women tend to prefer the lighter and fresher fruity and floral fragrances.

But what of the effects of the endless array of fragrances available to us?

Good old Lavender can have a calming effect and lower stress levels.
Vanilla has universal popularity with its powdery notes, can invoke childhood memories and is commonly used in Baby products.

Fruity fragrances like peach, mango and so on have become trendier as they exude a feeling of youth and happiness.

Flowery notes like rose, gardenia, and carnation and so on are considered feminine and are often associated with love and romance. Whereas Ginger, cinnamon and clove are exotic and earthy, favoured by sophisticated women and have an element of seduction to them!

The so called "green fragrances" remind one of fresh leaves and newly cut grass and are favourites with the more sporty, outdoor types.

In conclusion, Matsimela's sensational range of fragrances will stimulate one's sense of smell and ensure enjoyment, irrespective of one's taste or preference!

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